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MCOM 110 - Intro to Mass Communication: 1. Background Information

Media Today (5th ed.)

Selecting a Topic

Choose one of the mass media industries covered in your textbook:

  • Magazine Industry
  • Television Industry
  • Video Game Industry
  • Advertising & Public Relations

Read the chapter in your textbook on your chosen industry, paying special attention to:

  • How convergence has impacted its business model
  • What creators and consumers have gained and lost as a result.
  • Predictions for the future of the industry

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